Xramile

WHAT IS DIRECT MARKETING?

Direct marketing, also goes by the name Direct Response Marketing, is a popular type of marketing strategies where companies communicate offers and build relationships with a selected segment of audiences, without the use of intermediaries or mass messaging, via one or more marketing channels.

One of the key features of Direct marketing is that organizations get to initiate contact and engage with their audience directly through direct mails, telemarketing, or ads. It also enables companies to evaluate the appeal of their offerings to consumers, and consequently measure their responses.

HOW DO WE DO IT?

We use a value-based approach to help companies increase their bottom line. We employ proven and result-oriented marketing strategies to best use companies’ resources to generate leads, track performance and response rate, and build a quality audience database.

What is Social Media Marketing?

Social media marketing is the use of social media platforms to reach out to targeted users for the purpose of improving company’s awareness, reputation, and revenue. Social media marketing involves observing the target audience, understanding their behavior and preferences from close, testing different marketing strategies and tones, then actively engaging with current and potential customers while communicating the company’s culture and mission.

The most popular and promising social media platforms today are microblogging and media-sharing ones, such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, and Youtube.

HOW DO WE DO IT?

We leverage the latest marketing management tools and data-driven approach of research and auditing into developing personalized and intuitive social media marketing campaigns, both paid and organic, to help your business tap into the social market, maximize your presence, and unlock serious conversion opportunities.

WHAT IS CONTENT MARKETING?

Content marketing is the process of the creation and distribution of industry-focused attractive content, such as blogs, social media content, videos, and emails, to current and potential audiences. The key benefit of content marketing, when done right, is that it enables companies to establish a strong reputation and competitive advantage for the brand, educating while engaging their target customers for a stronger relationship and bigger growth.

Content marketing is considered a proven, go-to tactic for companies of any size aspiring to position themselves as market leaders and earn their current and potential audience’s trust.

HOW DO WE DO IT?

Our content creation process always starts with research. We harness effective analysis tools and validated techniques to have a full grasp of the latest and highest-performing content trends in your target market. Our mission is to bring your business to life, giving it a resonant voice with content your target people will fall in love with.

WHAT IS OMNICHANNEL MARKETING?

Omnichannel marketing refers to the cross-channel marketing strategy in which businesses integrate and combine various channels, devices, and tools to promote their offerings.

By fusing the advantages of every communication platform, unified messaging, and impactful visuals, marketers can create a consistent and strong brand experience for customers, both in-store or online and ensure reaching the right audience in the right place, persuading them to move forward in their buying journey.

HOW DO WE DO IT?

In our omnichannel marketing process, we thoroughly explore your company, target audience, and competition to draw a clear roadmap, backed with data, to capitalize on the strengths of every available channel, device, and market opportunity; driving your company quality leads and establishing strong recognition.

WHAT IS MARKET RESEARCH?

Market research is a systematic process of assessing the viability and scalability of new services and products by collecting and analyzing relevant data. Market research is conducted based on direct contact with a focus group of customers, surveys, and testing.

Market research allows companies, regardless of the size or scope, to hear their consumers’ opinions and feedback about their perspective of certain offerings; eventually enabling companies to make smart decisions- whether identifying new markets or launching new businesses.

HOW DO WE DO IT?

We employ industry-proven and agile research solutions to extract helpful data from your target market and audience. Our mission is to bring the insights and understanding you need to make informed decisions in optimizing your buyer targeting, company positioning, and product features.

WHAT IS ADVERTISEMENT?

Advertising is the promotion of a product, brand, or service delivered to target audiences through online channels including social media, emails, search engines, websites, and affiliations.

Advertisements, also abbreviated to Ad, can come in so many forms, such as video ads, text, images, links, and more. The main purpose of advertisements is to reach larger bases of audiences in real-time, whether to earn or raise their awareness of the brand, achieve revenue targets, get traffic and leads, or all of the previous.

HOW DO WE DO IT?

Our tech-enabled advertisement and research solutions help us understand what your audience does online and how, then build the right high-impact content and/or media format accordingly before launching your ad campaign where and when your audience is expecting the most.

WHAT IS BRANDING DESIGN?

A brand is the total sum of a company’s looks, personality, and behavior and refers to the marketing and business concept that distinguishes a brand from others in the competition. Brand design is the look in which a brand chooses to represent its identity to the target audience.

The brand design includes visual elements that go together in harmony to communicate the brand’s core essence and what it stands for, such as logo design, color palette, fonts, typography, imagery, icons, and illustrations, in every touchpoint like websites, marketing collaterals, packaging, events, presentations, interior designs, and much more.

HOW DO WE DO IT?

Throughout our creative design process, we navigate the latest brand design trends and applications, define the core message and uniqueness, then proceed to align your brand strategy, promise, and story with the right meaningful and expressive visual elements; creating a brand system that revolutionizes your brand experience and inspires your audience with every glance.

Case studies:

Check how we helped recognizable brands achieve their goals.