How Mobile Apps Can Attract New Customers?
A person can miss logging into his laptop or desktop for a couple of days, but when it comes to mobile phones, no one can handle missing his phone for even a couple of hours. That may give you a hint why your business also can’t miss its presence on mobile phones when you also know that business apps experienced phenomenal growth in 2020, and on March 15, 2020, global downloads of business apps increased by 90%
These statistics will give you a better idea:
- Consumers ordered food and drinks via apps 130% more often in 2018 than in 2016.
- Mobile apps are projected to hit US$420.70 billion in revenue by 2022.
- In the US, mobile shopping has grown by 70% in the past 2 years.
- The number of downloads in the App market is also projected to reach 228,983.0m downloads in 2022.
- The number of downloads in the App market is projected to reach 228,983.0m downloads in 2022.
If you noticed, we’re only talking millions here, meaning that a tiny share of that will be a great success if your app is up for it.
4 reasons why your business should have mobile app
1.Social media keeps the audience on mobile phones
In some countries, statistics prove that people are checking their phones every 7 minutes for social media. It means that people rarely leave their phones except for sleeping. It's the equivalent of owning a store on the high walk flaw, and taking advantage of the crowd.
2.Marketing
Your brand name keeps popping up in the notifications of your customers’ mobile phones, so, instead of creating a costly ad campaign or sending a newsletter that might not be opened, your business mobile app will send push notifications to your customers, with discounts, offers, and new arrivals; you’re connected to your customers 24 hours a day. You only have to monitor their behavior, to target the best notification and the best timing for it. Push notifications proved to be a great solution for the growing Kuwait fashion shop – Thouqi, for example.
3.Mobile apps mean direct sales
If a website tends to give your audience awareness, a mobile app is all about sales and real actions. For your customers, it’s an easier experience for them to add to their shopping cart, click on the "Place Your Order" button, and pay from their saved card info. And the more you work on the user experience of your business phone app, the better experience your customers will have, and the easier and faster sales you’ll get.
4.Your business is only a few touches away
On-the-go internet users are increasingly widespread, and it’s not only about social media, it’s also about searching; most searches are done on mobile phones; over half of all organic search engine visits in the United States have been done on mobiles, for example.
You need to be as close to your customers as they get to place an order while in the airport, or on transportation. It’s availability, it’s moving with your customers wherever they are.
When shouldn’t you seek for s custom mobile app development?
- If your business doesn’t have a website in the first place. A mobile friendly website will do very well; but a website is prior to a mobile application.
- Don’t launch a mobile app if it won’t be user-friendly. Crashes on mobile applications can give you absolute versed results, can crash your customers’ loyalty and trust, can crash your brand name authenticity, and cause a lack of sales even on other channels you have. So, if you don’t have enough budget to get a neat mobile application development that will support the user experience, don’t launch it.
Heading to the benefits of mobile application development is the modern world business attitude, so, consider it, chase for it, but do it right.
Sources and references:
https://clearbridgemobile.com/stats-for-mobile-app-growth-and-success/ https://buildfire.com/app-statistics/ https://www.statista.com/outlook/dmo/app/worldwide#:~:text=Total%20revenue%20in%20the%20App,US%24200.60bn%20in%202022. https://factory.dev/blog/increase-sales-mobile-apps https://www.statista.com/topics/2479/mobile-search/#dossierKeyfigures